👋 Who We Are
We're Effective: a group of passionate and resourceful technologists and software engineers who love building quality digital products.
We're headquartered in Austin, TX 🇺🇸, distributed globally, working 'round the clock to ship some of the best code out there.
We were founded in 2011, and since then we built many mobile and web applications for a variety of companies: from small tech and consumer startups to multi-national retail and telecommunication companies.
🤝 Who We Partner With
Our most fruitful partnerships have been with UX-savvy design agencies and tech startups that possess a certain level of technical leadership themselves but don't have the team to handle execution of a project.
In the past couple of years, we delivered web and mobile applications for large organizations such as IMAX, YouTube, Walmart, Kroger, Yandex, as well as smaller startups such as ProductHired, bthere, VeriFlix, HeraMED, Raisin and many others.
We have been working in lockstep with some of the top US-based design agencies, such as Siberia and Handsome (now known as Raw Materials). If you're a design agency, we know what you need when it comes to shipping mobile and web apps for your clients.
We aren't allowed to share many of our works publicly 🙅.
Holler at us to learn more about the work we've done with our clients.
⚒️ What We Do
Mobile Application Development
We build mobile applications using Swift (iOS), Kotlin (Android), Flutter and React Native (cross-platform).
Web Application Development
Our primary stack is Node + React (as well as other JS-based frameworks). We also build products in Python and PHP (Laravel).
AI Implementation
We build AI into products rather than bolting a chatbot onto the side of one. In practice that means agents that complete work — calling your systems, handling multi-step tasks, and knowing when to stop — with retrieval over your own data so answers are grounded in it rather than invented.
We work across Claude, GPT and open-weight models and choose per task, so a product isn't bet on one vendor. We connect them to internal systems — ERPs, CRMs, warehouses — over MCP, and we hold the result to evals, because the distance between a convincing demo and something you can put in front of customers is measurement.
Most of the value we've shipped is unglamorous: extraction, classification, routing and drafting — work that used to need a person reading every record.
Ecommerce & CMS Implementation
Shopify and WooCommerce are our Ecommerce platforms of choice. When it comes to CMS implementation, we favor Wordpress and Webflow, along with headless CMS such as Prismic and Contenteful.
Technical Leadership
Many of our clients possess the technical leadership internal to their teams; however, we're open to play a CTO role on certain projects.
Discovery & Prototyping
Looking to do some technical research and put together quick prototypes? We can do that, too, as long as it's a part of a larger engagement.
Quality Assurance
We staff every project with at least 1 manual QA, which allows our developers to focus on shipping code and helps find non-obvious bugs that we can timely fix. We don't offer QA services a-la-carte independently from software development services.
Get In Touch
Tell us what you're building and where you're stuck. We reply to everything.
Email us at [email protected] — or copy the address: [email protected]
Looking to hire an individual and do not wish to engage with an agency? Check out our sister company Aldo.